search query: @author Rust, R.T. / total: 3
references: 1-3 / 3
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title | year | author | ||
1. |
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 281-294 |
2011 | Rust, R.T. Kumar, V. Venkatesan, R. |
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2. |
Harvard Business Review
2004 : SEP, VOL. 82:9, p. 110-118 |
2004 | Rust, R.T. Zeithaml, V.A. Lemon, K.N. |
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3. |
Marketing Management
2001 : SPRING, VOL. 10:1, p. 20-25 |
2001 | Lemon, K.N. Rust, R.T. Zeithaml, V.A. |
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